"..a bardy view!"

“#It’s More Fun in the Philippines!”

ItsmorefuninthephillipinesWhat is? Well everything according to the Philippines Department of Tourism – It's the new slogan and has replaced "WoW Philippines!" (which I thought was rather good) and some other one which was so mundane that I can't even remember it! 

More fun in the Philippines is a bit like Marmite – you either love it or hate it (now there's a ditty you wouldn't forget in a hurry).

Anyhow, to mixed review, and some cheeky wit, the slogan has gone viral on the internet. Particularly with tweeters and the ubiquitous meme manufacturers.

CommutingmorefunFrom official DOT posters such as "Parking is more fun in the Philippines" with a picture of some traditional bankas (boats) moored up on a tropical island, to a plethora of unofficial ones, they are ensuring that this could be one of the most successful tourist campaigns ever designed.

Indeed there are so many "posters" now that it's difficult to know what's official and what isn't.

There are websites sprouting up everywhere encouraging people to make their own.  Getting-upstairs-more-fun-philippines The reason? Because Filipinos are internet junkies and extremely tech savvy, they are all over the world, and where there's an opportunity for a laugh, or some artistic licence, they are not slow in coming forward.

Consequently they are effectively doing the job of the DoT, and advertising their country globally.

Admittedly some clever wags are producing  posters which highlight less fun things as a statement of protest, but In the main the majority are positive and pleasing to the eye.

There has been some criticism that the DoT has allegedly plagiarized the slogan from a Swiss tourism campaign of 1951. I kid you not – 1951 – shock horror! (Mind you, one slogan last year -Pilipinas kay ganda- was said to have been pinched from the Polish Tourist Authority – so there looks like some form here constable).

Its-more-fun-in-the-Philippines-DOT-new-slogan-copied-Switzerland-560x697I'm sure there is plenty of fun in Switzerland if you like to go on the piste or enjoy the crisp Alpine air and the yodelling, but I very much doubt that a Swiss banker is  more fun than a Philippine's banka. 

The DoT bods are very ambitious and have a target to increase international tourism by about 10 million over the next few years.

I have to say that this is very unlikely, although there has been a significant increase of visitors from within the Asia-Pacific region -mainly Chinese and South Koreans.

Still, far be it for me to dampen their wick, and I wish them the best of luck.

Tourism means investment, investment means jobs, and jobs means prosperity. Simples!

Click here for a news video.



Acknowledgements to Vintage Paper Ads for the Swiss Poster.


January 9, 2012 - Posted by | Culture, Current Affairs, Humour, Photography, The Philippines, Travel | , , , ,


  1. It indeed does look that there is some form here constable. Thanks for the laughs and you have an amazing talent. Can’t wait for the book.


    Comment by Spook Moor | January 10, 2012 | Reply

  2. Thanks very much Spook. Your comments are most welcome.


    Comment by Bar De Ness | January 10, 2012 | Reply

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